• LinearSG

A Core Study

Candace Allen, a residential design studio in Los Angeles.

Candace Allen, a Los Angeles native, needed a comprehensive identity and branding package. This included business cards, a website and online marketing tools such as email marketing, to showcase her finished projects.. 

In our initial meetings it became clear that she had an affinity for Taxidermy and while this is a shocking concept to many, the idea of using taxidermy to create an integral element of a home’s interior design is staging a strong comeback.  With this in mind, we included the animal horns in the identity logo and used a strong pink pallete as that was one of the key requests  in many of our brainstorm meetings.

We created email campaign templates, over-sized European business cards, and a responsive website with a full mobile version.