The manufacturing, industrial supply, and engineering sector also known as B2B (business-to-business) marketing for years has relied on traditional marketing and promotions to reach new markets and customers. However, traditional marketing doesn't work anymore as engineers and technical purchasing teams are using online digital media to find components, equipment, services and new suppliers. In the last three years, we have been leading our Industrial B2B customers into this new direction.
It has been a myth that the holidays and specifically December are a bad time for B2B sales, and many companies think that it is a bad time for businesses to make purchases decisions. You might believe that this sector does not make purchasing decisions until the new year. However, we surmise that many companies have to spend their budgets by years end, decision makers are planning for next year and well, your competition believes in the above myth I speak of and have their guard down. So this is a superb time to step up your marketing or plan for the new year.
For the next month, LinearSG is going to be blogging and delving into new marketing ideas that we have been doing with our B2B industrial clients.